How to Build a Newsletter List

Sending out engaging and appealing email content is one of the best ways to build your brand and keep consumers returning their custom. However, knowing who to send your monthly newsletters to is a different matter. Email updates fail to be effective unless you have a current and relevant database of contacts to send it to. Building a newsletter list takes time, and it will constantly change as people unsubscribe and new customers are added.

It is possible to grow your email list for free, with a few industry hacks. It’s all about getting creative in order to persuade people to give you their email address. Here’s a few top tips from the experts here at Chris Simmance.

  1. Create a lead magnet

Offer something in return for an email address – such as a free guide or ‘top tips’ white-paper which is relevant for your audience. Visitors to your website will be able to download this free gift by entering their email address and joining your database – easy.

  1. Call to action

It’s amazing what a few sneaky call to actions can achieve across your website and social media. Go through all of your digital channels and clearly display a call to action, calling for followers to sign up to your monthly newsletter. Obviously, make it sound exciting with exclusive offers and content which won’t be found elsewhere.

  1. Traditional offline marketing

Don’t forget that you can also collect personal data in the traditional way – in person. If you attend trade events, exhibitions or marketing events, collect business cards or ask people to write down their email address. These can all be added to your email database.

  1. Run a competition

Using social media, you can promote a competition or giveaway on your website. As part of entering the competition, entrants will have to type in their email address and agree to subscribe. Just like that, you could have hundreds of new subscribers and one very happy lucky winner of a competition.

  1. Encourage sharing of content

In each newsletter you send out, be sure to include buttons which allow people to forward to a friend or share on social media. This will give your email content a wider audience, which could result in more natural subscribers. Of course, in order for people to want to share the email, you’ll have to make it memorable.


Want to find out how we can help improve your search rankings, build traffic and help you develop a great newsletter list? Check out the services we offer:

[button color=”accent-color” hover_text_color_override=”#fff” size=”medium” url=”https://wp.optus.agency/#services” text=”What can we do?” color_override=”#27ccc0″]

  • Get In Touch

    Chris Simmance, Marketing Consultant and International Keynote Speaker

    me@chrissimmance.com

Here's What They're Saying

Just a snapshot of some great feedback Chris has received recently.

When we were looking for a consultant to support us and our business, particularly in an area that changes so rapidly like digital marketing, we decided whoever we worked with needed to bring two characteristics beyond anything else... Time and Truth! Time to understand our business, our teams and our customers. And truth, in the way that any proposed solutions would stand up as practical, actionable and tailored to our objectives. Chris brought these characteristics by the bucket load. Clearly demonstrating he has his fingers on the pulse, he suggested modern and effective tools and techniques designed to help us drive our commercial outcomes. Read More...

Oliver Bell - Membership Director, CIMSPA

Chris has proved invaluable when taking a project from idea to successful operation. His deep understanding of the digital sector, coupled with a high level of real-world business knowledge, has been perfect to help build achievable interim targets during the businesses development while retaining a clear picture of the end goal. If you are looking for a consultant who will feel like a real partner in your journey, and always act with the businesses best interests at heart, then Chris is your best bet.

Matt Barnwell - Managing Director, IH Solutions

More knowledge of how the internet works in his little finger than Brin, Page and Zuckerberg combined. See him now. Or don't, and see sales suffer.

Janusz Stabik - GYDA