How Content Marketing and SEO Work Together as the Recipe for Success

If you’re a business looking for increased visibility online, you’ve undoubtedly heard of Search Engine Optimisation and the importance of a content marketing strategy. Many small businesses decide to focus on one or the other – but digital marketing experts know that both of these elements work best when they’re working alongside one another.

SEO is a great tool for optimising your website, and making sure as many visitors as possible reach your site. Content, such as a regularly updated blog, can also have a positive impact on the amount of visitors your website attracts. When used together, content and SEO is a recipe for success – read on to find out why.

Content Needs Some SEO to Work

Even the basics of SEO can be quite technical – sitemaps, correct URLs, titles and hyperlinks. However, if you want a website to rank highly on Google, then following these basics is really important. That means that even if you have high quality content on your web pages, and an informative blog, it might not be enough to attract visitors without a strong SEO foundation. All your content efforts could be wasted if your website isn’t indexing properly on Google and other search engines!

SEO Works Better with Good Content

Similarly, an SEO campaign can be improved with original and engaging content. Doing all the SEO work on a site with weak, thin content is pretty useless. What was effective a few years ago doesn’t cut it anymore – all websites need engaging content for search engines to index. Google values original content that can’t be found anywhere else, and visitors appreciate informative and interesting content.

Content Builds Internal Links

The more content you produce, the more internal links you can have within your site. Internal links are really useful for helping pages to rank well for certain terms, improving crawl rates and pointing readers in the right direction to improve the user experience.

SEO and Content Marketing Uses Keywords

Keyword research is a critical SEO technique, which helps targeted customers find your website and services or products. A good content marketing strategy can utilise these keywords, to ensure it gets as much visibility as possible. Be careful not to overstuff those keywords into the content, though (Google can see right through that). As separate disciplines, SEO and content marketing can be successful alone – but when working in harmony, they can have a more effective impact. Using one without the other simply doesn’t make sense, when working in collaboration has a much higher chance of delivering results.

  • Get In Touch

    Chris Simmance, Marketing Consultant and International Keynote Speaker

    me@chrissimmance.com

Here's What They're Saying

Just a snapshot of some great feedback Chris has received recently.

When we were looking for a consultant to support us and our business, particularly in an area that changes so rapidly like digital marketing, we decided whoever we worked with needed to bring two characteristics beyond anything else... Time and Truth! Time to understand our business, our teams and our customers. And truth, in the way that any proposed solutions would stand up as practical, actionable and tailored to our objectives. Chris brought these characteristics by the bucket load. Clearly demonstrating he has his fingers on the pulse, he suggested modern and effective tools and techniques designed to help us drive our commercial outcomes. Read More...

Oliver Bell - Membership Director, CIMSPA

Chris has proved invaluable when taking a project from idea to successful operation. His deep understanding of the digital sector, coupled with a high level of real-world business knowledge, has been perfect to help build achievable interim targets during the businesses development while retaining a clear picture of the end goal. If you are looking for a consultant who will feel like a real partner in your journey, and always act with the businesses best interests at heart, then Chris is your best bet.

Matt Barnwell - Managing Director, IH Solutions

More knowledge of how the internet works in his little finger than Brin, Page and Zuckerberg combined. See him now. Or don't, and see sales suffer.

Janusz Stabik - GYDA