Why Site Speed is Vital 

When designing your website there are a lot of elements to consider, but there are many reasons why site speed shouldn’t be at the bottom of the priority list. Waiting for a website to load is the same as waiting in line at a fast food restaurant, and if the queue takes too long then most people will join a different line. The exact same thing happens online – if a website takes more than a few seconds to load, users won’t wait. They’ll hit the back button on the browser and click on a different search result.

Slow loading times need to be placed under control – and fast. Over time, servers have got faster which means web users in 2017 expect loading to be almost instant. A slow site is bad for business, it’s as simple as that. Let’s take a look at some of the main reasons why.

image of a speedometer on carSEO

If you take the trouble to build a website then you’ll want to optimise it too. A slow loading time can hinder SEO efforts majorly, because Google knows site speed is important to users. Page speed is a ranking factor for both desktop and mobile SERPs, so you’ll want to get your loading time down to a few seconds. If a website loading time is slow, it will be penalised in search rankings, while fast loading times could help your SEO strategy.


If you want to improve your user experience, the first thing you need to do is look at your loading times. There is nothing more frustrating than waiting for a site to load, or getting half way through a purchase when the site speed slows right down. A good UX is what keeps visitors on your page and encourages them to come back, and site speed is vital to user experience.

Improving Site Speedimage of road with lighting

First of all you need to look at the host of your website – is it reliable and can it handle the growing needs of your business? Other ways to improve site speed is to make sure you don’t have ‘widget overload’ and too many videos or embedded media.  Test your site speed on different devices to see which pages may be causing problems. The bottom line: quicker loading websites perform better. They offer a superior user experience and will rank higher on search engines, which can affect sales. Site speed is vital for your business, so prioritise it today.

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    Chris Simmance, Marketing Consultant and International Keynote Speaker


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When we were looking for a consultant to support us and our business, particularly in an area that changes so rapidly like digital marketing, we decided whoever we worked with needed to bring two characteristics beyond anything else... Time and Truth! Time to understand our business, our teams and our customers. And truth, in the way that any proposed solutions would stand up as practical, actionable and tailored to our objectives. Chris brought these characteristics by the bucket load. Clearly demonstrating he has his fingers on the pulse, he suggested modern and effective tools and techniques designed to help us drive our commercial outcomes. Read More...

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Chris has proved invaluable when taking a project from idea to successful operation. His deep understanding of the digital sector, coupled with a high level of real-world business knowledge, has been perfect to help build achievable interim targets during the businesses development while retaining a clear picture of the end goal. If you are looking for a consultant who will feel like a real partner in your journey, and always act with the businesses best interests at heart, then Chris is your best bet.

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More knowledge of how the internet works in his little finger than Brin, Page and Zuckerberg combined. See him now. Or don't, and see sales suffer.

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