Top 6 Digital Marketing Tips for Startups

Considering how saturated the online market is and how endless the digital options to position your company are, many entrepreneurs do not know how or where to begin.

Below, we have put together a list of essential tips and elements to take into account when planning the online marketing strategy for your newborn company. These are thought to help you grow your business online and facilitate the reach of relevant users interested in the product or service you offer.

1. Branding

When positioning what you sell online, you need to get your business in front of as many eyes as possible. When achieving so, you must make sure that your product looks as appealing and engaging as possible.

That is why branding should become one of your first priorities. Look at the market, identify your competitors*, listen to your target audience, research and create the image and the voice your brand deserves. You will then show these through different channels and platforms.

Don’t forget that ideally your company should attract new customers and retain the current ones. This article lists some interesting points on how to make customers fall in love with your brand.

2. Identify your competitors.

Even before coming up with a brand name or concept, it is essential to find out if someone else is selling what you are planning to sell. “How big search demand is for relevant terms and keywords?” and “How competitive the market is?”, are two questions that you should be able to answer at a very early stage.

Research and study which techniques your competitors are using and learn from them to refine and improve yours. This article from Kissmetrics points out some online tools to help you learn more about your competitors’ campaigns. an image of female athletes

3. Website

Once you’ve come up with the right branding and tone of voice, it is time to nail your main online support: your website. A successful site looks modern, trustworthy, has unique and relevant content, a clear structure and is easy to navigate.

If your website ticks all these boxes you are likely to attract traffic quickly. You can find out if your site is SEO friendly with these 5 quick checks. Additionally, you can read this beginners SEO guide from Moz.

4. Tools

Be aware of the tools you have available and make use of them. Some tools have brilliant features that can potentially save you plenty of time. Learn more reading our article about blogging tools to keep in your radar.

5. Digital Marketing

Spend money and time on digital marketing. Most tools have a free version that might be enough for your company needs, although in some cases you will need to fork out some money on platforms that will bring you quick ROI. Google Adwords, Facebook Ads, LinkedIn Ads can be excellent options to advertise your company online.

If you are interested in paid advertising this article helps you define what network best suits your business needs.

6. Social Media

Last but not least: Be Social. Everyone uses Social Media to read the news, speak with friends, find inspiration for a present, etc. Your ideal customer is out there and is waiting for you to show what you offer and why he or she needs you.

Considering the amount of mild and lame profiles you can find out there having a bold social media profiles will only help you stand out the crowd. We put together for you 6 tips to make your profiles easily noticeable.

Don’t focus on just selling: great Social Media content is part PR, part external content and part inspiration. It is very important to publish others’ content together with your own to be seen as an influencer, thought leader and generally knowledgeable about topics in your industry That is the best formula to be seen as an interesting source and achieve user engagement. an image of social media logos

And finally some words from Mark Twain to always remember: The secret of getting ahead is getting started. Make mistakes and learn from them. Observe your audience’s behaviour, listen to their feedback and refine and improve your service or product. Best luck in this exciting journey!

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    Chris Simmance, Marketing Consultant and International Keynote Speaker

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Just a snapshot of some great feedback Chris has received recently.

When we were looking for a consultant to support us and our business, particularly in an area that changes so rapidly like digital marketing, we decided whoever we worked with needed to bring two characteristics beyond anything else... Time and Truth! Time to understand our business, our teams and our customers. And truth, in the way that any proposed solutions would stand up as practical, actionable and tailored to our objectives. Chris brought these characteristics by the bucket load. Clearly demonstrating he has his fingers on the pulse, he suggested modern and effective tools and techniques designed to help us drive our commercial outcomes. Read More...

Oliver Bell - Membership Director, CIMSPA

Chris has proved invaluable when taking a project from idea to successful operation. His deep understanding of the digital sector, coupled with a high level of real-world business knowledge, has been perfect to help build achievable interim targets during the businesses development while retaining a clear picture of the end goal. If you are looking for a consultant who will feel like a real partner in your journey, and always act with the businesses best interests at heart, then Chris is your best bet.

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More knowledge of how the internet works in his little finger than Brin, Page and Zuckerberg combined. See him now. Or don't, and see sales suffer.

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