What is Digital Marketing?

Everyone’s talking about digital marketing, but do you really know what it entails? It’s a very broad term that covers lots of online techniques for marketing and promotion. The umbrella term covers all marketing efforts which take place online, which help you connect to your audience. From boosting your business profile to generating new leads, digital marketing strategies often involve many different elements which all work together to achieve a common goal. Let’s take a look at some of the widely used digital marketing channels and how they can boost online visibility.

image of mac with webpage openSearch Engine Optimisation (SEO)

SEO refers to a number of techniques which can help your website rank higher on search engines. How your website is structured on and off-page has an impact on your search engine rankings. Many businesses try and take on SEO on their own but with Google constantly changing its algorithms, it’s best to entrust the task to an SEO agency.

Pay Per Click Advertising (PPC)

This is the modern version of advertising which helps increase the level of traffic to your website. It is low cost digital advertising, as you will only pay each time somebody clicks on the advert through to your site. Sometimes this is referred to as a paid search campaign, as you are paying to increase website visitors. Trying to increase traffic without having to pay an advertiser is called organic search.

Social Mediavector image of computer

Social media marketing can be totally free so it is a cost effective way of building online credibility. Promoting your content on social media channels such as Facebook, Twitter, Instagram and Linked In can drive more traffic to your site, increase brand awareness and provide a further outreach.

Content Marketing

A content campaign is one of the most effective types of inbound marketing. You can provide value to website visitors in the form of blogs, video or other content which will increase traffic, help you gain an industry reputation and eventually drive sales. Quality content will also work together with an SEO strategy to improve those search rankings.

Email Marketing

Years ago businesses used to send snail mail – now it has moved over to email. Organisations use email marketing to communicate with customers and potential customers which can encourage click-throughs to their website.


Traditional forms of media have also gone digital, which means PR is now online coverage as well as getting into print publications. Businesses can secure coverage on digital publications and blogs which will boost brand authority and drive traffic. As these articles placed on other websites will also have links back to the business website, this can also be good for SEO. If you have any more questions about the world of digital marketing, get in touch with our skilled team.

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    Chris Simmance, Marketing Consultant and International Keynote Speaker


Here's What They're Saying

Just a snapshot of some great feedback Chris has received recently.

When we were looking for a consultant to support us and our business, particularly in an area that changes so rapidly like digital marketing, we decided whoever we worked with needed to bring two characteristics beyond anything else... Time and Truth! Time to understand our business, our teams and our customers. And truth, in the way that any proposed solutions would stand up as practical, actionable and tailored to our objectives. Chris brought these characteristics by the bucket load. Clearly demonstrating he has his fingers on the pulse, he suggested modern and effective tools and techniques designed to help us drive our commercial outcomes. Read More...

Oliver Bell - Membership Director, CIMSPA

Chris has proved invaluable when taking a project from idea to successful operation. His deep understanding of the digital sector, coupled with a high level of real-world business knowledge, has been perfect to help build achievable interim targets during the businesses development while retaining a clear picture of the end goal. If you are looking for a consultant who will feel like a real partner in your journey, and always act with the businesses best interests at heart, then Chris is your best bet.

Matt Barnwell - Managing Director, IH Solutions

More knowledge of how the internet works in his little finger than Brin, Page and Zuckerberg combined. See him now. Or don't, and see sales suffer.

Janusz Stabik - GYDA