Episode 33 – Bibi Raven – MD Bibi Buzz

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Audio Transcript:

VO Guy:

Hello, and thanks for coming along to And We Have an Office Dog. The digital agency podcast where we talk to agency owner directors and learn more about what makes them tick. From the things that make them similar to the things they’d rather have known sooner. Where they’ve had success and where they’ve learned some hard lessons. All will be revealed with your host, Chris Simmance, the agency coach. And he’ll be talking to a different awesome agency person in each episode, asking them four questions and seeing where the conversation takes us over the next 25 minutes. Okay. So let us begin. Over to you, Chris.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Thanks. Voice over guy and on the podcast today we’ve got BB, the link builder. How you doing, Bibi?

𝗕𝗶𝗯𝗶 𝘁𝗵𝗲 𝗟𝗶𝗻𝗸 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 (𝗚𝘂𝗲𝘀𝘁)

Hi I’m doing amazing all things considering.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Yeah, yeah. Let’s let’s not talk politics or war or viruses in this podcast.

𝗕𝗶𝗯𝗶 𝘁𝗵𝗲 𝗟𝗶𝗻𝗸 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 (𝗚𝘂𝗲𝘀𝘁)

Yeah.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Sorry to everyone who who was hoping for that for some reason.

𝗕𝗶𝗯𝗶 𝘁𝗵𝗲 𝗟𝗶𝗻𝗸 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 (𝗚𝘂𝗲𝘀𝘁)

Boring.

𝗕𝗶𝗯𝗶 𝘁𝗵𝗲 𝗟𝗶𝗻𝗸 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 (𝗚𝘂𝗲𝘀𝘁)

There’s no there’s no one is.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

So. So firstly, Bibi, tell us all about the agency. What is it that you do beyond obvious? The obvious being BB the link builder.

𝗕𝗶𝗯𝗶 𝘁𝗵𝗲 𝗟𝗶𝗻𝗸 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 (𝗚𝘂𝗲𝘀𝘁)

Well, there’s not much beyond that really, so I just.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

This is going to be a short podcast, everybody.

𝗕𝗶𝗯𝗶 𝘁𝗵𝗲 𝗟𝗶𝗻𝗸 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 (𝗚𝘂𝗲𝘀𝘁)

Yeah, I’m uh, people need links to their websites to help them, you know, get higher in the search results and I build those links from other websites to their website. So that’s that’s the whole nuts and bolts of it.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

And you’ve been going for about three or four years now, haven’t you?

𝗕𝗶𝗯𝗶 𝘁𝗵𝗲 𝗟𝗶𝗻𝗸 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 (𝗚𝘂𝗲𝘀𝘁)

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Yeah, I mean it it the for the people that are listening to this, you can’t see that that Bibi’s got one of those kind of zoom filters on where her hair’s on fire. So I mean she could. She could be having a good day or a bad day and you just never know and.

𝗕𝗶𝗯𝗶 𝘁𝗵𝗲 𝗟𝗶𝗻𝗸 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 (𝗚𝘂𝗲𝘀𝘁)

Yeah.

𝗕𝗶𝗯𝗶 𝘁𝗵𝗲 𝗟𝗶𝗻𝗸 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 (𝗚𝘂𝗲𝘀𝘁)

I could be needed.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Well, hopefully yeah, hopefully not. This is this is a a family podcast, Bibi.

𝗕𝗶𝗯𝗶 𝘁𝗵𝗲 𝗟𝗶𝗻𝗸 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 (𝗚𝘂𝗲𝘀𝘁)

Oh, OK. But that that by.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

𝗕𝗶𝗯𝗶 𝘁𝗵𝗲 𝗟𝗶𝗻𝗸 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 (𝗚𝘂𝗲𝘀𝘁)

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

And and I split this you got you you you run almost entirely remote business, don’t you? So they’re they’re they’re they’re all over the world are they.

𝗕𝗶𝗯𝗶 𝘁𝗵𝗲 𝗟𝗶𝗻𝗸 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 (𝗚𝘂𝗲𝘀𝘁)

Yeah.

𝗕𝗶𝗯𝗶 𝘁𝗵𝗲 𝗟𝗶𝗻𝗸 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 (𝗚𝘂𝗲𝘀𝘁)

𝗕𝗶𝗯𝗶 𝘁𝗵𝗲 𝗟𝗶𝗻𝗸 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 (𝗚𝘂𝗲𝘀𝘁)

But my team, most of my team is in the Philippines and then I have a business partner in the United States and my sister works for me as well. She is on my orca, Spain.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Alright, so so I mean time zones is probably the biggest problem that you’ve got when it comes to communicating that sounds is it?

𝗕𝗶𝗯𝗶 𝘁𝗵𝗲 𝗟𝗶𝗻𝗸 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 (𝗚𝘂𝗲𝘀𝘁)

Yeah, it’s sometimes is, although the people in the Philippines, they just determine their own work hours basically onwards module and a lot of them like to work at night. So they just live by the day work at night. Some you know do work part of the day in the morning and in part of day and evening shall we all find a spot where we can.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

M.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

OK.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

That’s nice.

𝗕𝗶𝗯𝗶 𝘁𝗵𝗲 𝗟𝗶𝗻𝗸 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 (𝗚𝘂𝗲𝘀𝘁)

Not communicated. So we have normal team meetings and everything, yeah.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

That’s cool.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

That’s cool. So. So what do you think? It’s been one of the, like, the biggest successes that you’ve had in in all the years you’ve been running the agency?

𝗕𝗶𝗯𝗶 𝘁𝗵𝗲 𝗟𝗶𝗻𝗸 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 (𝗚𝘂𝗲𝘀𝘁)

Ah, ah, yeah. It’s gonna be really weird because it’s not like it’s. Yeah.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

That sounds unusual. I wasn’t expecting it wasn’t expecting normal Bibi.

𝗕𝗶𝗯𝗶 𝘁𝗵𝗲 𝗟𝗶𝗻𝗸 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 (𝗚𝘂𝗲𝘀𝘁)

I I think it was really happy when when there was a big typhoon in the Philippines and everybody was, you know, their houses were blown away and all that stuff.

𝗕𝗶𝗯𝗶 𝘁𝗵𝗲 𝗟𝗶𝗻𝗸 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 (𝗚𝘂𝗲𝘀𝘁)

And it was fine for us. We were able to donate money to help everyone out, to keep paying them, paying him double, you know, and and to to sustain everybody through that crisis. And I think I think there will show such a rewarding thing to be able to do. And I realized a so I I’ve always wanted to help people.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Is it?

𝗕𝗶𝗯𝗶 𝘁𝗵𝗲 𝗟𝗶𝗻𝗸 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 (𝗚𝘂𝗲𝘀𝘁)

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Really, it’s. Yeah.

𝗕𝗶𝗯𝗶 𝘁𝗵𝗲 𝗟𝗶𝗻𝗸 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 (𝗚𝘂𝗲𝘀𝘁)

Uh, we just kept going and we were. We had the enough. Yeah to get.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

So, so, so. Uh, the biggest success in a sense is that you, the business had resilience, but also you managed to do a good thing and help people out, which is pretty good.

𝗕𝗶𝗯𝗶 𝘁𝗵𝗲 𝗟𝗶𝗻𝗸 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 (𝗚𝘂𝗲𝘀𝘁)

Yeah, yeah. And and and. Uh, yeah. And astonishing thing of that was also that so many people, even though they know what I’m like, you know, and and in order that I really care about them, they all thought they were going to get fired for being hit by a typhoon that’s out of their control.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Yeah, it’s not their fault, is it?

𝗕𝗶𝗯𝗶 𝘁𝗵𝗲 𝗟𝗶𝗻𝗸 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 (𝗚𝘂𝗲𝘀𝘁)

It’s not their fault, but that’s it.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

But but but may maybe that’s maybe that’s the kind of the gig culture in in in for the workers like that, I guess they just assume that they’re disposable or even if you are nice to them.

𝗕𝗶𝗯𝗶 𝘁𝗵𝗲 𝗟𝗶𝗻𝗸 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 (𝗚𝘂𝗲𝘀𝘁)

Yeah, I think the the, the disposable term that’s that’s a really good term. That’s something I use in my job postings. So when I when I hire new people, I always say a lot of enterpreneurs or online is. But I see you guys as disposable labor, but I don’t to you. So you have to be committed, right because it’s it’s both ways.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Yeah.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Yeah, yeah, absolutely.

𝗕𝗶𝗯𝗶 𝘁𝗵𝗲 𝗟𝗶𝗻𝗸 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 (𝗚𝘂𝗲𝘀𝘁)

That’s really.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Us. Yeah. So I mean, that’s a lovely thing to to call a success. I think it’s really lovely. And so congratulations on being a good human being.

𝗕𝗶𝗯𝗶 𝘁𝗵𝗲 𝗟𝗶𝗻𝗸 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 (𝗚𝘂𝗲𝘀𝘁)

I don’t.

𝗕𝗶𝗯𝗶 𝘁𝗵𝗲 𝗟𝗶𝗻𝗸 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 (𝗚𝘂𝗲𝘀𝘁)

Ah, I would you.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

You win the prize.

𝗕𝗶𝗯𝗶 𝘁𝗵𝗲 𝗟𝗶𝗻𝗸 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 (𝗚𝘂𝗲𝘀𝘁)

I’m an atheist, so I might still go to hell, but you know.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Well, you know, I mean you can’t do it all, but you can’t do everything. So if you were to go back like the the the four years plus all the time that you spent beforehand, like before you started the agency and you were to build a time machine BBS time machine and he would go back in time and give yourself one piece of advice, what do you think you’d give yourself as that one piece of advice?

𝗕𝗶𝗯𝗶 𝘁𝗵𝗲 𝗟𝗶𝗻𝗸 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 (𝗚𝘂𝗲𝘀𝘁)

Uh, my wish. You asked me four years ago.

𝗕𝗶𝗯𝗶 𝘁𝗵𝗲 𝗟𝗶𝗻𝗸 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 (𝗚𝘂𝗲𝘀𝘁)

No, no. Actually ’cause I I need that much time to think about it.

𝗕𝗶𝗯𝗶 𝘁𝗵𝗲 𝗟𝗶𝗻𝗸 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 (𝗚𝘂𝗲𝘀𝘁)

Uhm.

𝗕𝗶𝗯𝗶 𝘁𝗵𝗲 𝗟𝗶𝗻𝗸 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 (𝗚𝘂𝗲𝘀𝘁)

I think uh, to realize what your capacity is, because I think it beginning I said yes to too many things with too many leads because I was so flattered by people, you know, all the marketing I get is inbound.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Yeah.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Yeah.

𝗕𝗶𝗯𝗶 𝘁𝗵𝗲 𝗟𝗶𝗻𝗸 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 (𝗚𝘂𝗲𝘀𝘁)

When people ask for me, uh, and it was, yeah. Good for my ego. But I ended up saying yes to too many projects, too many clients it.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Yeah, I think we talked about that a while ago, didn’t we? And I think you know they’re coming. Uh, getting over the the the flattery is quite it’s quite hard to you know saying no it’s really hard when you run an agency.

𝗕𝗶𝗯𝗶 𝘁𝗵𝗲 𝗟𝗶𝗻𝗸 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 (𝗚𝘂𝗲𝘀𝘁)

Yeah.

𝗕𝗶𝗯𝗶 𝘁𝗵𝗲 𝗟𝗶𝗻𝗸 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 (𝗚𝘂𝗲𝘀𝘁)

Yeah. And especially if people keep pushing, you know, if people say, yeah, but maybe we’ll wait a month, they will start or.

𝗕𝗶𝗯𝗶 𝘁𝗵𝗲 𝗟𝗶𝗻𝗸 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 (𝗚𝘂𝗲𝘀𝘁)

Or or date or day is some or or they said already tell you I’ll be very, very patient. I want to expect March and all that stuff. No, just say no because it’s just it’s gonna kill you in and.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Yeah, so so can I get some links from you next month if you got time?

𝗕𝗶𝗯𝗶 𝘁𝗵𝗲 𝗟𝗶𝗻𝗸 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 (𝗚𝘂𝗲𝘀𝘁)

Yeah, I got. I got an old.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

You go, you got loads of time. You got this time. You’ll find you’ll never be busy. You’re just, you know, if you did four years ago at the the the four-year-old version of you, had shown up and given that advice though do you think he’d have listened at all?

𝗕𝗶𝗯𝗶 𝘁𝗵𝗲 𝗟𝗶𝗻𝗸 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 (𝗚𝘂𝗲𝘀𝘁)

M.

𝗕𝗶𝗯𝗶 𝘁𝗵𝗲 𝗟𝗶𝗻𝗸 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 (𝗚𝘂𝗲𝘀𝘁)

Uhm.

𝗕𝗶𝗯𝗶 𝘁𝗵𝗲 𝗟𝗶𝗻𝗸 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 (𝗚𝘂𝗲𝘀𝘁)

Maybe a little bit. Yeah. And maybe a little bit.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

I may be OK. I I I I I can imagine that the UM, apart from the shock of seeing yourself four years older, and I think he probably that kind of that kind of advice is the sort of thing where you only listen when you’re ready to hear it but also but also it’s something that when you start realizing that it’s true you might come to the realization sooner rather than you know waiting for years and being a bit stressed out.

𝗕𝗶𝗯𝗶 𝘁𝗵𝗲 𝗟𝗶𝗻𝗸 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 (𝗚𝘂𝗲𝘀𝘁)

Yep.

𝗕𝗶𝗯𝗶 𝘁𝗵𝗲 𝗟𝗶𝗻𝗸 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 (𝗚𝘂𝗲𝘀𝘁)

Yeah.

𝗕𝗶𝗯𝗶 𝘁𝗵𝗲 𝗟𝗶𝗻𝗸 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 (𝗚𝘂𝗲𝘀𝘁)

Yeah, but I do have to say that.

𝗕𝗶𝗯𝗶 𝘁𝗵𝗲 𝗟𝗶𝗻𝗸 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 (𝗚𝘂𝗲𝘀𝘁)

That there were probably people already saying it to me back send so yeah, so I didn’t go to.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Yeah. And and.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

And and and this is. This is one of the hardest jobs from my point of view as an agency coach. Like I, I’ve I find it really hard to to to be giving advice, mentorship, coaching, etc. If the if I know the person isn’t ready to hear it often like you know that’s when I’ll turn and agency away and so you know we need to be in a position where you know if you’re asking for advice and support you’ve got to be ready to listen to that advice and take the support and there’s a lot of agency owner-director leaders out there that that kind of thing.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

That getting an agency coach is there is the solution to the problem and you know you then can take it off and then you say, Oh well, the agency still isn’t working. It can’t be all of the things I’ve done. It must be someone else. But if you don’t listen to the advice that you’re given, then it’s probably ’cause you’re not ready to listen to it.

𝗕𝗶𝗯𝗶 𝘁𝗵𝗲 𝗟𝗶𝗻𝗸 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 (𝗚𝘂𝗲𝘀𝘁)

Yes. So how do you get people ready to listen to it or just you just stop?

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

It’s well, I think, I think it’s when they ask.

𝗕𝗶𝗯𝗶 𝘁𝗵𝗲 𝗟𝗶𝗻𝗸 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 (𝗚𝘂𝗲𝘀𝘁)

Right.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

So so usually it usually lots of agency coaching business is they’ll do lots of like events and invite those agencies for free stuff and free advice. And then those people might turn into clients, but they’re not necessarily ready for it yet. They’ve had the, the kind of ego massage and then they go straight into like a six month program and everyone thinks that everything is gonna be fine. But at that point in time, usually that’s when they’re looking for a fix and not a not support. They’re looking for someone to come in and say this is what you need to do, not at or read this book.

𝗕𝗶𝗯𝗶 𝘁𝗵𝗲 𝗟𝗶𝗻𝗸 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 (𝗚𝘂𝗲𝘀𝘁)

Right.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

That book. And here’s a here’s a spreadsheet. Whereas when you’re ready to put the advice, you kind of gave ****. I’ve gotta. I’ve gotta do something here, and it’s probably my fault somehow. And when you start going, it’s probably my fault. That’s when you start listening and that’s when people come to me and they say, hey, Chris, are you free to talk? And usually I do what you do and just say, yeah, sure, sure. No problem at all. And then just don’t sleep and things.

I don’t listen to my own advice. I often say you should eat your own dog food and and you know I need to go and eat some dog food. I think so. If you if you apart from.

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