Episode 35 – Anna Morrish – Founder Quibble

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Audio Transcript:

VO Guy:

Hello, and thanks for coming along to And We Have an Office Dog. The digital agency podcast where we talk to agency owner directors and learn more about what makes them tick. From the things that make them similar to the things they’d rather have known sooner. Where they’ve had success and where they’ve learned some hard lessons. All will be revealed with your host, Chris Simmance, the agency coach. And he’ll be talking to a different awesome agency person in each episode, asking them four questions and seeing where the conversation takes us over the next 25 minutes. Okay. So let us begin. Over to you, Chris.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Thanks. Voice over guy and on the podcast today, we’ve got Anna from Quibble. How are you doing, Anna?

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

Yeah, good. Thank you very much.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Welcome to the podcast and it’s well, it’s a sunny day when we’re recording, so it feels a bit more positive.

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

Thank you.

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

In the 18 day that well, I’ve not got so much sunshine, it’s a little bit. It’s a little bit cloudy here in a minute, but.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

So. So where are you based? Where’s Quibblecontent?

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

Umm, so we are based in Rutland. I don’t know if you’ve heard of it.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Hmm.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Tiny, tiny county.

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

Indeed, I have so many people like West Rutland and like you have.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Yeah, I think I drove through it for about a quarter of a second once.

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

Yeah, that sounds about right. So, yeah, smallest county. Absolutely beautiful, though. So it’s like literally in the middle of like the UK. So it’s quite well situated even though it’s, yeah, only school county itself.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Yeah.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Yeah.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

I I I used to, I mean it it it’s basically right next to Lincolnshire, isn’t it?

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

At Lincolnshire, Nottinghamshire, Leicestershire, Northamptonshire, Cambridgeshire, like literally, yeah.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

There you go. There you go. To swear everyone is that we’re we’re all the all the the people come to me.

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

No, exactly they go.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Yeah. So, so. So firstly, tell me a little bit about quibble content. Give us a plug just in case the potential clients listening or a potential new member of staff.

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

Of course.

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

Umm. Well, I mean, we go by quibble now and we kind of and that’s alright. And the reason being because we we we started off doing and focusing mainly on the content and we did branch out where my partner joined. So we do a lot of more technical work as well now. But I mean it all goes hand in hand. So everything we do like we do obviously the content strategy analysis.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Ooh.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Yeah.

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

And we do, you know, the the technical SEO we do the the paid ads as well. So we do have like the full marketing mix here and and yeah we can work with all sorts of of types of businesses. I mean we we pride ourselves I would say on the relationship side of things. So we obvious small agency. So we really do get to know our clients which is probably one of the main things that I would say I’d love.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Hmm.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Yeah, so. So how long have you been going for?

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Which feels like an age ago given all the things that happened in the last few years.

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

Oh my gosh, doesn’t it?

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

And So what would you say has been one of the biggest successes since you since you started the agency?

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

Oh gosh, the biggest success is that kind of personal, or would you say from a business standpoint?

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

Well.

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

Just.

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

Yeah, yeah, definitely. I mean, I think as a person like myself, I’ve definitely grown. And I think in terms of confidence and I’ve always kind of thought of myself as kind of.

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

Quite not necessarily shy cause I can’t be quite outspoken as well, but I have like both sides of me and I think initially when I set up quibble, it was like, you know, you go to those first meetings and client meetings, you go to network and all this kind of stuff. And I would have to go home and go to bed.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Yeah.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

I yeah.

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

It was exhausted and I was like, what is there?

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

It can be done, yeah.

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

And it’s made in it. And and I was like, yes, I I’d go go by home, have one now and but now obviously I don’t have to do.

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

It’s a luxury if I get enough.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

I can’t. Can you imagine? Like the the founder of a company, starting off going to sell some content strategy and then having to go quickly, go for a nap in between in between meetings.

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

But.

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

What’s that?

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Stop.

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

It’s like it’s just the search a lot going on when you first set up.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Yeah.

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

Uh, see, I’ve.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

There really is.

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

I’ve definitely grown in that regard and and then, yeah, in terms of the business, I mean, yeah, I mean we’ve, we’ve grown, I would say slowly, but in in a very stable way like we see a lot of businesses, a lot of agencies and you know there’s always different businesses setting up and they come and they go. And I think you know we we hit that five year Mark and then we’re obviously going beyond that. And I think that was one of the main focuses for me was not to kind of grow too quickly one for the company called Chat but two because I wanted to let people know that we are here to stay.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Hmm.

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

And we are very, very stable business. So if you come and work with us, you know we’re here for the long term basically and yeah, that so far has has been achieved and you know we are growing, we’re looking at hiring again very soon. And yeah, I think it’s, yeah all good things.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Yeah.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

I think longevity is a success in of itself, just on its own. And like you say, agencies come and go, but also the the people that lead them but burnout, they burn out quick if they don’t have those maps.

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

Yeah.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Yeah, if you don’t have the, don’t get a nap in you, you’re done for.

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

I would live in that area like that is one of my goals.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

I mean, you should stick it in the in part of the company culture documentation. There’s a little bed in the corner if you want a nap, and I don’t know how well that would go down, but you know.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Starting the agency just as you’re about to start to give yourself one piece of advice. What? What one piece of advice would you give yourself?

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

To.

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

Oh gosh, Umm, I would say probably to say you can’t do it all and you can’t do everything to perfection.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Yep, perjury.

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

I think I I am definitely one of those people. I will take a lot on. I try and help people. UM, well, I’ve gone through all of like, you know, the the different kind of personality testings and things and it always comes out. I’m very empathetic and I do. I try and help people and I think as as the business is growing, you know, some of the smaller clients that were overly demanding, like, I love them all. Like I get like the people in relationships I build. I really want to help them. I’m like.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Hmm.

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

You do get to that point where, like I have to say, you know, we can’t help you anymore. You need either a freelancer or you need to go and and maybe learn some of this stuff yourself because you know you have to take a step back and think what’s also best for them. So yeah.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Yeah.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Absolutely it it could. It could be quite exhausting having that level of empathy as well. When you, when you have to consider the that for example.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Uh, it’s not just, it’s not just the delivery of a service that you’re trying to do when you when you’re like that and when you’re trying to run an agency which has that personal element, the personality to it, it can be quite sort of draining personally and emotionally as well, which is then hard when you have a client that doesn’t quite get it or doesn’t have the same level of empathy and then perhaps you feel like you’ve been mistreated a bit, but you still trying to be the good guy.

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

Umm.

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

Yeah.

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

Yeah.

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

Yeah.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

And I I I think that happens more often than than the most agency founders would would admit, really. And So what do you have listened to your own advice back then?

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

That’s the question, isn’t it? I’m I’m gonna give it advice. I don’t whether I’m good at taking it.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

We all are. It’s part part of the DNA of an agency founder.

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

I don’t know. I think I would probably, yeah. I mean, like, you know what, I take that as a challenge that would have been my problem then.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Yeah. So you, you, you, you, you just. It’s a bit like a you’d quit smoking, but taken up drinking instead or something. Exactly, that sort of thing.

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

Basically, yeah, it’s terrible.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Yeah.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

We we we’re, we’re all trying to punish ourselves to something in a past life or something along those lines. Who knows?

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

Yeah, yeah.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

So so you, you the the empathy side of things. Has that ever has that ever sort of caused a problem within the agency is or do you find that finding people that are like you the owner is that easy? Is it hard?

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

It’s hard. I think I am especially like when I’ve been, I’ve either going through the the hiring process like the hiring process. Ohh my gosh. Like that is something that I I do struggle with because I will again I want to help everybody. I want to like bring everybody in and and one of my things like how I built the business is I want to give everyone the same opportunity no matter what the experience is like experience to me doesn’t necessarily count. It’s the attitude that they have.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Hmm.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Yeah.

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

And so someone really wants it and they really show that they want it like, I want to help them, but I, you know, I can’t hire everybody. I would love to and but we’re we’re not in that position unfortunately. So yeah, I I do struggle and I think that I mean that’s on me more than anything I think in terms of the stuff that we have here and the team that we’ve got like I think they probably see it as well like they see all of my like I’m just an actual normal person like I see all of my side and they know they can come to me.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Yeah.

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

And you know with anything.

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

Nice.

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

Yes.

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

Yeah.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

You don’t wanna walk in everyday crying, but at the same time you know you need to show them that you are a human being and that they can trust being a human being around you. Otherwise you end up with this kind of false commitment all the time and things like that. And people don’t really sort of move forwards properly. It doesn’t help with accountability as well at that point because they don’t trust you. They’re not as a person. They’re not going to know how you’re going to react. So they just say yes to everything and then they get nothing done.

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

Yeah.

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

Yeah.

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

Yeah, yeah, no, exactly. I mean, they know everybody that I speak to and everyone who knows me knows I’m like, super, super honest. So yes, I’m empathetic. And like, if there’s an issue, yes, I’ll help them out. But they also know that if I don’t agree with something or like, I will speak up, and I will say yes, I will always find, you know, if there’s a problem, I’ll provide a solution. But.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Yeah.

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

And yeah, I I am just very openly honest and I think that helps as well.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

I think I think, I think that does is especially from a from a selling point of view. I presume that that that’s quite helpful from the sales process with the client because you know I I don’t know about you, but in the past I’ve said yes to clients that I probably shouldn’t have taken on. And now with that sort of honesty and the time you’ve put into your business, you now know saying no is not a bad thing sometimes and that’s quite fine to do.

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

No. Yeah.

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

Yes.

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

Exactly. And that goes back to the point where I said, you know, you can’t do it all. Like if I could have told myself that then because yes, sometimes it’s not in the clients best interest and you need to be able to tell them that and not think. Ohh no, I should do it for them because I want to help them. Like, yes, help them. But actually you’re not the person to do it. That person over there is all that agency or that freelancer.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Yeah.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Umm, absolutely.

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

And you know, so I I will. I’ll never turn anyone away and say just know flat out. I’m not going to help you. I will always still try and find either somebody to help them or maybe a training program or something at least because then that also appeases that empathetic side of me.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Hmm.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Yeah.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Yeah.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Yeah, exactly. It’s it. But then, but you know, helping people isn’t isn’t. Isn’t, isn’t isn’t a bad thing, is it can it can be debilitating if you if you let it be because you’re helping everyone and it’s causing you new problems. But you know, helping people is a good thing. More people should do it.

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

Yeah.

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

Yeah.

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

Yeah, definitely, definitely.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

So is there something that you kind of over the years you you’ve either sort of done and kind of regretted but you in doing so you’ve kind of set yourselves up for future success?

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

Oh, gosh, anything that I’ve done that I’ve regretted.

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

Oh gosh, I can’t thank.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

So.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

For, for, for. For me, I I had. I I started I I sort of spun out of the agency a second agency and they were running separately side by side and I’ve and the regret I have is is trying to do two things that are both very complicated at the same time but that set me up for being able to do a lot of more work and just get on with it.

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

Yeah, it’s, it’s it’s difficult one because one of my things that I have various different sounds and things I live by one is the doctor pepper thing where you know what’s the worst could happen. And the other one is live with no regrets. So I’m very much like live with. No.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Yep.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

OK so.

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

O let let’s reframe it, then. Is there something? Is there something that you’ve done well or something that’s worked out really well the first time round or something that you did that’s new in the agency and you thought, you know what we’re gonna do that forever now? That’s great.

Go on then.

 

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

And then it’s turned out. Not quite so.

 

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Well, no, no thinking just on the positive side, it could be you know something that you’ve you’ve you’ve thought someone’s come to you in the agency and said, hey, let’s let’s do this cool thing you said. Go on then and it turned out alright and now you do it as like a standard staple thing or even a service that you offer.

 

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

I am do what? It’s probably not necessarily.

 

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

Strictly business related, but I would say it’s probably the charitable work that we do.

 

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

So we like again, goes back to kind of maybe wanting to help people and but I got involved with the charity.

 

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

 

 

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Hmm.

 

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Hmm.

 

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

And so we’ll get to go to lots of amazing events, which is awesome.

 

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

And we get to see, like meet people that we we wouldn’t normally as well. And but it’s also good from the point of view like I hope it instills that that, that mentality into you know the the team here and other people that I speak to that actually yeah doing a little bit of good.

 

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

Can be really, really positive thing, and they’re not enough. People do it. And I always, I think charities.

 

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

You will find that it’s the same people helping them.

 

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Hmm.

 

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

And I think is in the position that I’m at. I have that ability to go and help these people, so why wouldn’t I? And I think the only issue or not issue, I would say the thing that I’ve found is that it does take up a lot of your time.

 

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Yeah.

 

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

Like that. That in itself is is a very difficult thing because if you having, especially if we’re doing various different events throughout the year like that’s, you know you’re you’re organising ticket sales, you’re organising getting you know the prize is you get amazing prizes, but you’ve got source them and you’ve got 12 celias with all the different prize people to try and get them to come in and try and get advertising for them cautiously they want something back in return.

 

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Yeah, yeah.

 

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Yep.

 

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

Umm, so it’s rewarding, but it’s it can SAP your energy a little bit as well.

 

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

And have you found that any of the, the the guys in your team have been, I’ve wanted to get involved or do something if for a charity of their own or anything like that because of of your your leadership?

 

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

Yeah.

 

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

Yeah, definitely. And I mean, I like we, we’ve we’ve donated to various different charities and we always get involved and ask them, you know, what are the charities? Would you like us to help support? Because I think it’s important to give back and I want to, you know, try and get them involved as well and see the actual positive stuff and the positive change. Actually you can make by just doing a little bit.

 

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Hmm.

 

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Absolutely.

 

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Yeah. No, absolutely. I think that, you know, quite a lot of agencies.

 

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

Yeah.

 

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

 

 

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

Yeah.

 

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

Yeah.

 

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

Yeah.

 

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

They picked the charity they offer, the support they offer the services as a nice thing to do because people then pick things that they want and I think, you know, we can do a lot as as leaders in agencies. And I think that, you know, the right leadership approach. It allows people to go. I could help people as well and it’s nice to see. It’s nice. So if someone’s listened through us, rambling on about Rutland and things like that throughout this podcast for all this way through and they’ve been waiting for Anas, one piece of advice, if someone starting a new agency or they’ve just started as an agency.

 

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

Yeah.

 

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

Yeah, definitely.

 

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

And they’re waiting to hear the one piece of 1 golden nugget from you. What would it be?

 

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

Just bloody go for it. Like if you. Yeah. I think if if you if you really really want it, you’ll do it and don’t let anyone tell you any different.

 

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Yeah.

 

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

But just don’t do it in Rutland, because this town isn’t big enough for the both of you.

 

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

Yes.

 

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Go for it as long as you don’t live nearby, yeah.

 

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Yeah, I.

 

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

But yeah, I think it’s hard. Like when when you are starting out, there’s, you know, a lot of a lot of people already out there. There’s doing a really good job and it can be really easy to think, oh, God, I’m not as good as them. And it’s like, no, you you are like, if you want it, go get it. Like, train yourself up. You don’t just have to have these clients. And that’s the be all end or do stuff on the side of the practice work. Make sure you’ve got all of these cases doesn’t have to be for a real client. It can be for yourself like build your own brand.

 

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Hmm.

 

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Yeah.

 

𝗔𝗻𝗻𝗮 𝗠𝗼𝗿𝗿𝗶𝘀𝗵 (𝗚𝘂𝗲𝘀𝘁)

You know, do all of that kind of stuff to, to really showcase what it is that you can do and learn from it. Make mistakes, don’t have regrets, you know, learn from everything that you do and.

 

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

Yeah.

 

𝗖𝗵𝗿𝗶𝘀 𝗦𝗶𝗺𝗺𝗮𝗻𝗰𝗲

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